Why businesses need to embrace video conferencing

At the start of each year, executives often take a comprehensive look at their companies to determine how to make operations more efficient. Although most of the strategies used in this regard are focused on introducing or adapting workplace structures, new technology can be useful when enterprises look to streamline the office.

Once technology that is becoming increasingly hard for executives to ignore is video conferencing. In fact, 65 percent of CIOs say video conferencing will totally phase out desk phones by 2017.

On the surface, such advanced systems may seem like a financial drain. However, video platforms are actually cost-effective. In fact, 56 percent of CFOs plan to invest in video conferencing to reduce travel expenses. Also, technology costs are becoming more affordable with each passing year, meaning that business can introduce video systems without breaking the bank.

With the right video conferencing setup, employees can more intimately interact with clients and colleagues. Video calls are often much more natural and constructive than traditional phone calls, as participants are able to read facial expressions and hand gestures. Evidence of this point is that employee attention spans are 52 percent longer on video calls when compare to phone interactions.

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