Small business owners were traditionally forced to hold out on new technological deployments a bit longer than their larger enterprise counterparts because of budgetary restraints, a lack of internal resources and other obstacles. Now, though, new information and communications technologies have ushered in a new era of competition, as the solutions available are often not only affordable, but also financially advantageous for companies of all sizes.
Unified communications has become one of the more common deployments among entrepreneurs in the past decade or so, connecting employees and clientele with far more efficiency and reliability than traditional options would have yielded. Rather than waiting any longer to excel in the market, small business owners should seriously consider creating UC frameworks and building their collaborative environments up to more modern levels in the near future.
What's so great about UC?
In a word, every business is now facing the challenge of managing and optimizing a wealth of different communications technologies, ranging from mobile devices and apps to Voice over Internet Protocol phone systems and beyond. UC can be viewed as a method of making sense of it all, reducing the amount of diversion and diffusion in management that would otherwise surface without a centralized platform.
Quoting Infonetics Research directing analyst for enterprise networks Matthias Machowinski, CIO Insight affirmed that modern UC frameworks, in their simplest form, help business owners create a consistent, unified and resilient communications environment through which all individuals involved can collaborate. The news provider also pointed out that whereas most companies deployed UC to reduce management and financial strain in the past, today it is being used for a far broader line of functions and objectives.
At the end of the day, the use of UC is increasingly imperative, rather than optional, and small business owners must recognize the merits of these investments soon to remain competitive.
Where to begin
Many companies will start a UC strategy by deploying one specific tool into the current infrastructure, such as VoIP phone systems, and this can be a good way to learn to walk before running. However, when partnering with a reliable and robust provider of UC services and solutions, entrepreneurs can also consider deploying several tools and the management systems themselves, immediately converging the various resources into one comprehensive and finely tuned framework.