What comes next for UC?

What comes next for UC?

The unified communications market has been fast-growing and quickly diversifying in the past few years, driven by increased demands among business owners for services and solutions that are more affordable and powerful. With mobility, video conferencing, Voice over Internet Protocol and instant messaging all becoming high priorities for the average decision-maker, it only makes sense that UC markets are experiencing unprecedented growth. 

However, in spite of the fact that modern options are more intuitive and affordable than many types of communications technologies used in the past, business leaders will still need to learn a good deal about implementation and management to truly capture the power of UC. In many ways, this will be easiest when the firm focuses on integration, interoperability and optimization as early on in the provisioning process as possible. 

Interoperability in focus
Tech Page One recently explained that many firms have run into issues with interoperability of systems, software and equipment in the past few years, largely because so many have adopted and deployed solutions from a wide variety of vendors and one at a time. Compatibility has long been a challenge for the average business owner, but it is no longer all that is necessary considering all of the options available to maximize interoperability today. 

For example, the source pointed to the comments of Wayne Citrin of JNBridge, which offers tools to software developers that help ensure compatibility. 

"Interoperability is a challenge to companies of any size because it is expensive, typically requires programming specialists to build frameworks that allow systems to speak to one another, and results in decreased productivity amongst the company due to the many details that are easily overlooked," Citrin told Tech Page One. 

According to the news provider, selection of services and solutions should be conducted with compatibility in mind, while firms can work with vendors to ensure interoperability is maximized over time. 

Making good decisions
Small business owners will likely be looking around for products and services that best fit their specific objectives, but should remember that a piecemeal approach can lead to significant issues. Instead, working to find a single vendor that is specialized to the unique needs and goals of the company will lead to inherent interoperability and optimization over time, maximizing the spend-efficiency and productivity benefits that are expected to accompany UC investments.