Unified communications helps businesses adapt

Unified communications helps businesses adapt

Not all that long ago, unified communications was fairly uncommon. Only the most advanced enterprises would invest in these solutions. Now, however, the rise of mobility and an increasingly tech-savvy workforce makes UC a no-brainer for many companies. In addition to saving money and improving performance, UC tools are key for enabling businesses to adapt.

Adapt to thrive
Adaptability is essential for businesses of all kinds. From the smallest startup to the largest corporation, the ability to modify operations and approaches on the fly can make the difference between overall success and failure, especially in a competitive market. 

Take, for example, the issue of recruitment. Naturally, companies need to regularly hire new personnel, and nowadays this frequently means attracting millennials. This generation is just now entering the workforce in large numbers, and companies must compete with one another to recruit the most talented up-and-coming professionals from this demographic. Generally speaking, millennials have different approaches to their careers and jobs than their older counterparts. Specifically, they tend to prioritize flexibility over virtually every other consideration. Many millennials would rather accept a position with a high level of flexibility than one with less flexibility but greater compensation. And one of the most popular examples of this type of flexibility is the option to work remotely either regularly or on occasion. 

For a business that has never experimented with remote work options for its employees, this can be a difficult demand to meet. Yet failure to do so may severely limit recruitment efforts. 

UC's adaptability becomes critical in such instances. By combining a range of different communication channels into a single system, connected to a single network, working remotely no longer represents a risk to employee productivity, teamwork or accountability. At the same time, firms deploying UC are not forced into embracing remote work universally – the technology can be leveraged however makes the most sense for a given organization. 

UC's adaptability is also critical when it comes to expanding to new locations or uniting disparate branches. While legacy solutions are typically bulky and require significant time and effort to add on new members, UC makes it much easier to scale up or down. This means that as markets change and firms need to rearrange their basic structure, the UC solution can easily keep pace and meet demands.