The unified communications market has diversified and grown significantly in the past few years, as organizations from a broad range of industries work to modernize their IT frameworks. Voice over Internet Protocol business phone systems have become relatively ubiquitous and other types of solutions such as video conferencing and enterprise instant messaging are enjoying similar growth in demand.
Infonetics Research recently published its first-quarter 2014 Enterprise Unified Communications and Voice Equipment study, which found that the UC industry has grown significantly between 2013 and this year. Notably, enterprise telephony products and solutions have seen a significant decline in demand because of the average organization's increased preference for UC solutions.
"The enterprise telephony market continues to struggle as businesses hold off new PBX purchases and invest instead in unified communications (UC) applications," Diane Myers, Infonetics Research principal analyst for VoIP, UC and IMS, explained. "Purchase cycles are getting longer, and competitive activity is putting pressure on the market with pricing all over the map."
According to the study, UC expanded by 27 percent between the first quarter of 2013 and the same period this year, while Europe and South America seemed to be at the center of deployment volumes on the global scale. Applications also appeared to be a major point of interest among UC purchasers, as they comprised a significant portion of the overall market growth.
Studies such as this one illustrate the ways in which the average business is beginning to modernize its communications frameworks and procedures. Purchasing behaviors continue to shift toward comprehensive UC packaging rather than piecemeal investments, which is helping both the vendors that offer these tools and the clients who are looking to reduce capital and operational expenditures through the use of these technologies.