Trends in UC adoption, utilization

Trends in UC adoption, utilization

The unified communications market has expanded and diversified dramatically throughout the past several years, both within the innovation of the actual technologies and the ways in which businesses are using the tools. Like many of the more massive trends that have taken hold in the public and private sectors – namely big data and the Internet of Things – the UC industry is evolving and maturing rapidly, and decision-makers have been tasked with keeping pace. 

Sometimes the best way to keep up with the evolution of communications technologies, and even get ahead of the learning curve, is to watch trends that are taking form and conduct analytical initiatives to get a better handle. In essence, looking externally can be very indicative of some of the needs – both current and forthcoming – that might be otherwise missed when keeping a closed mind. 

Pure growth
Grand View Research recently released its latest report on global UC adoption and market revenue volumes through the next six years, and it forecast the industry to continue on its path of torrid growth for the foreseeable future. According to the organization, the authors of the report predict that the total global UC market will reach $75.81 billion in revenues by the end of this decade, and that several trends are driving these expansions.

One of the obvious catalysts is mobility, which has increased the needs of companies in the UC system management arena, specifically with support, integration and security. Interestingly, the source found that on-premise UC frameworks still comprised the majority of total utilization and adoption at 60 percent last year, but it is balancing out with hosted solutions as time goes on. 

Additionally, whereas the United States has a much stronger foothold in other technologies by way of adoption, it accounts for roughly 35 percent of the market share on the global scale. 

Specialization, diversification
Among the biggest catalysts for increasing market revenues and industry size in UC is the need for more specialized and customized solutions among businesses that are moving into the next stages of utilization. This has diversified the options and driven competition, making it very much a buyer's market currently. 

Rather than waiting until it is a bit too late to make a difference, decision-makers should always work to proactively develop and refine UC provisioning strategies for smooth deployments and continuous performances over time.