Although certain aspects of unified communications – namely Voice over Internet Protocol phone systems – have been around for more than a decade, the market has accelerated significantly in the past few years, driven by increased demand from corporate decision-makers. One of the important tenets of a sound UC strategy is keeping up with the evolution of the various technologies and services involved, working to remain ahead of the curve rather than falling behind it.
No Jitter recently reported that change is relatively persistent in the UC market today, and that many of the technologies included in these frameworks – even those that have reached a relative level of maturity in the market – are rapidly evolving. Increased competition among a high volume and greater diversity of service providers might also be one of the key reasons for this perpetual evolution of products and solutions.
According to the news provider, UC is becoming more simplified with the passing of each day, and vendors of the services are now leveraging this type of verbiage when selling their products. As necessity is the mother of invention, this goes to show that business adopters of UC technology are more interested in intuitive, affordable and straightforward deployments rather than overly complex options.
Additionally, the source noted that the focus seems to be narrowed in on the small and medium-sized business sector, where demand is seeing the highest amount of growth, while purchasers want solutions that will be as user-friendly and engaging as possible.
With the various components of UC solutions, such as VoIP phones, video conferencing tools and instant messaging services, organizations can quickly begin to overhaul their current communications strategies and replace them with more advanced, reliable and productivity-driving frameworks.