Unified communications has quietly become one of the hottest trends in corporate computing today, while other, more flashy movements such as cloud computing and the Internet of Things have stolen some of the spotlight.
In the past several years, more businesses and public sector agencies have adopted and launched video conferencing solutions to connect their employees and clientele regardless of where each party might be at any given time.
Unified communications solutions continue to be in high demand around the globe, with emerging markets seeing the broadest level of growth.
As is the case with any blossoming industry, the technology behind unified communications began as a bit one-dimensional, with companies only having a few options to choose from and a small level of potential applications.
The global economy is now in full swing, as businesses - especially smaller, entrepreneurial ventures - that would once have never been able to operate internationally begin to leverage advanced technologies and communications solutions to broaden their horizons.
Unified communications is still somewhat new to many small business owners, especially some of the tools contained therein such as Voice over Internet Protocol phone systems and video conferencing solutions.
Voice over Internet Protocol phone systems have been around for the better part of 15 years, and many small businesses have made the transition toward these investments more recently.
One of the core benefits of video conferencing has always been the ability to better connect parties who are far away from one another, and the globalized economy has certainly catalyzed more growth in the market for this reason.
The unified communications market has expanded and diversified dramatically throughout the past several years, both within the innovation of the actual technologies and the ways in which businesses are using the tools.
Emerging markets are some of the best locations to look at when trying to evaluate trends - both current and forthcoming - in the Western world, especially as developing nations have been accelerating in their deployments of advanced IT and communications technology.