Nonprofits and startups benefit from cloud telephony

Cloud telephony can help startups save money in operations costs.

There are many advantages of moving your communications portfolio to the cloud. One of the most important are the cost benefits that can be taken advantage of when voice-over-Internet-protocol systems are installed, among others. Many enterprises and larger companies are already investing in cloud telephony. In fact, in 2015, Nemertes Research analysts predicted that 25 percent of companies will deploy cloud telephony platforms – a marked increase from the 4.5 percent in 2012.

Large businesses are definitely utilizing Internet telephony to their advantage. However, smaller companies like nonprofit organizations and startups can benefit from an investment in VoIP technology as well. Let's take a look at three easy ways that cloud telephony can transform business processes and benefit startups and nonprofits.

1) Saves money
When your company is just starting out, you don't want to waste your money on antiquated processes that are just going to be a burden on your budget in the long run. According to TechTarget contributor Jon Arnold, companies can save money by making the switch from traditional phone lines to VoIP systems. When cloud telephony is deployed instead of traditional phone lines, operating costs for IT can be cut because there is no longer any need to spend money on monthly phone bills and line maintenance. You will simply have to pay for Internet access and bandwidth.

Traditional phone lines can have unwanted costs - with cloud telephony, long-distance fees and line maintenance can be a thing of the past.Traditional phone lines can have unwanted costs – with cloud telephony, long-distance fees and line maintenance can be a thing of the past.

"Employees can provide the best service possible no matter where they're working from."

2) Improves customer service
With cloud telephony and unified communications, startup companies are able to have more presence than they would with a traditional phone system. Because UC allows devices and communication platforms to be connected in one system, it's easy for workers to pick up calls and view customer data no matter where they are. IT ProPortal contributor Barclay Ballard noted that many companies are adopting UC in order to provide more flexible service to customers. No matter what device a customer is using to contact the company, be it via smartphone, messaging service or video conferencing, UC simplifies the process by connecting customers to the employees who can help them.

Startups can integrate their customer relationship management software with their cloud telephony systems as well. By being able to locate customer details and call history in one place, employees can provide the best service possible no matter whether they're working from home or from the office, according to Tech In Asia contributor Ambarish Gupta.

3) Keep the office connected
With startups and nonprofits, employees often wear many hats. The CEO could also be the main point of contact for customers, or the receptionist could be the head project coordinator. In these situations, employees are in and out of the office as they handle their tasks and get the business off the ground. UC systems help employees stay connected and up-to-date on projects no matter where they are, meaning they can be more agile and flexible with the kinds of communication they can use and still get the job done.