In the past several years, economies, businesses and individuals have become more interconnected than ever before, with communications channels expanding more rapidly than many experts or researchers could have ever suspected. This has transformed both the ways in which entities collaborate with one another, as well as how companies provision technologies and services for their workplaces, meaning that those who are a little behind the curve might be far behind their competitors.
Video conferencing has been one of the hottest pieces of unified communications technology in the past few years, specifically because of the enhanced ability to reduce travel expenditures while still putting individuals face-to-face from a distance. Public sectors, as well as health care industries, from around the globe have been among the most active with respect to new uses of video conferencing tools, and small business owners should consider hopping aboard soon.
Why video conferencing?
There is no denying that Voice over Internet Protocol phone systems and instant messaging are becoming more critical assets to the average organization, but having a proper meeting with these mediums is not all that feasible. On the other hand, video conferencing can combine the voice an image of each individual involved, making it very reasonable to have a regular meeting through these technologies.
The end result is companies and public sector organizations not having to pay as much to send employees to distant lands for important meetings, as well as the ability to increase the frequency of these collaborative events. That is not all, either, as Research and Markets recently released a study that found video conferencing can strengthen a wealth of business processes when decision-makers are approaching the technology in the right state of mind.
As a note, this report found that small businesses are more commonly using video conferencing solutions than their larger counterparts.
The small business advantage
Entrepreneurs are tasked with doing more with less, hence why video conferencing and other affordable tools are more popular among small businesses than others. Aside from strengthening communication with clientele, video conferencing can also boost entrepreneurs' abilities to stimulate innovation in their workplaces.
Communication is the most important catalyst of innovation, and better connecting employees to one another through video conferencing technology can have a dramatic and positive impact on the firm's performances in the creative arena.