Just because you’re small doesn’t mean your voice plan has to be

Just because your small doesn't mean your voice plan has to be

Small businesses tend to have fewer financial resources than larger corporations. By nature, startups are forced to streamline their operations and look for ways to cut spending at every turn. One way in which small business owners try to keep budgets flexible is by reducing technology spending. 

As a result, many startups lack cutting-edge unified communications solutions. From VoIP systems to connected instant messaging and video conferencing platforms, small companies typically lack the resources their larger counterparts have in place. This fact was highlighted in a recent report from the Australian Communications and Media Authority (ACMA). According to CMO, data from the ACMA found just 28 percent of small businesses in Australia utilize VoIP calling. As for mid-sized firms, 39 percent use VoIP, showing that the VoIP penetration rate for startups is lagging. 

One of the main reasons small business owners may be reluctant to invest in VoIP is that there is misconception about the price of new technology. Many people believe that advanced communications tools are costly to deploy, but that's not always the case. In fact, the right VoIP setup can actually help companies save money in the long run. 

Cost-savings drive VoIP growth
Compared to traditional PBX branches and landline architectures, VoIP configurations consume far fewer resources. VoIP platforms are much more efficient, which can help companies save on energy spending. Internet-based communication is also much more affordable, as most VoIP providers offer free long-distance calling. 

Such cost savings have been attracting large corporations to VoIP, which has helped the industry grow significantly in recent years. A recent report from Frost & Sullivan found that the North American VoIP market earned revenue of more than $2.8 billion last year. Moreover, the source predicted that the value of the market would top $9 billion by 2019. 

"Businesses are transitioning from legacy private branch exchange systems to IP-based unified communications platforms, and as such, are looking to VoIP access and SIP trunking services to complement these new platforms," said Frost & Sullivan Information and Communication Technologies Industry Analyst Michael Brandenburg. "Likewise, VoIP and SIP trunking offer business recovery and mobile features that are simply not available on more traditional telecommunications services."

The benefits of VoIP make it an incredibly useful communications tool, which is something startup IT leaders should note. By investing in a UC platform that has a VoIP component, companies can start to reduce spending and increase efficiency. 

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