To say that enterprise mobility is important would be a gross understatement. It's now essential that staff members can safely access critical tools and platforms on their mobile devices, and similarly, customers now want to interact with brands and service providers via mobile channels.
In this way, businesses without a strong mobile stance face significant risks, especially when it comes to the capabilities of their own workers and how they are received in the overall marketplace. However, establishing and leveraging an enterprise mobility strategy can be easier said than done. Not only should the right technologies be in place, but careful approaches should be taken to ensure that mobility provides the value that it should to both staff members and clients.
The current state of mobility in the enterprise industry
Right now, it's clear that mobility has become a key focus for today's businesses in industry verticals across an array of marketplaces:
- According to statistics gathered by Boston Technology Corporation, 33 percent of businesses have plans in place to establish app stores for their own employees.
- Corporations are also investing in mobile customer-facing resources: More than 60 percent of organizations have optimized their websites to be accessible and navigable on mobile devices.
- Despite growth in the global enterprise mobility market – which is on track to reach $140 billion by 2020 – many enterprise employees feel that improvement is still needed. Overall, 41 percent of tablet users and 43 percent of smartphone users said they're "not impressed" with the current mobile tools available to them.
Right now, most enterprises have a mobility strategy in place supported by mobile-accessible tools. However, as statistics show, it could be an opportune time to update and revamp the way your corporation utilizes its mobile-focused assets. Let's take a look at some of the ways other organizations are leveraging mobility to their advantage and how your business can follow suit:
"The global enterprise mobility market is on track to reach $140 billion by 2020."
1) Outline specific dos and don'ts for your employees
First and foremost, it's crucial to ensure that your workers understand the best ways to engage with mobile tools, as well as the types of activities they should be avoiding. Chances are good that these rules were included in your firm's initial bring-your-own-device or similar policy, but it could be time to take another look and recommunicate these rules.
Shadow IT, for instance, has become a more pervasive issue recently. It's imperative that your staff members know what types of mobile-accessible tools are available to them and what features each of these apps provide. This can help reduce the chances of employees turning to unapproved platforms to complete mission-critical tasks.
In addition, don't be afraid to strongly enforce these policies. Ensuring that everyone is on the same page is imperative, especially as it relates to your business' security standpoint. Those that don't align their individual operations with these policies must understand the importance of company standards and why they were put in place.
Overall, training sessions are one of the best ways to support these specific efforts. Short, informal meetings that focus on specific mobile apps and certain company policies have proven to be a beneficial way to connect with employees and showcase your firm's mobile portfolio.
2) Build out customer-facing mobile assets
It's also helpful to look beyond your internal staff and seek insights into the ways you can connect with customers via mobile platforms. As mentioned, having a responsive website that displays content properly across different smaller screens is imperative, but it isn't the only strategy you can use to engage clients.
CIO contributor Jennifer Lonoff Schiff noted that a consumer-facing mobile app that allows clients to directly connect with the company is especially advantageous. For example, enabling customers to make appointments with your staff via a mobile app, and following up on those with text-message reminders is effective, and appreciated by today's consumers. Accepting mobile payments both online and at brick-and-mortar stores also helps align company processes with your customers' preferences.
3) Support mobile-accessible communication and collaboration
One of the best things you can do for your organization's mobility is to provide your staff with unified communications solutions that are accessible on smartphones, laptops and tablets. CA Techologies noted that in order for enterprise mobility strategies to be successful, they must enhance productivity and connectivity while also improving the overall business. Mobile-accessible UC solutions are an ideal way to fit this bill.
Tools like mobile VoIP and video conferencing as well as access to email and file sharing can make a huge difference when it comes to your employees' productivity. Providing key UC features via mobile platforms ensures that even when your staff members are traveling for business or working from home, they can still connect with the solutions they need to complete critical tasks.