The utility of video conferencing as a business tool has never been greater. Countless companies now rely on this technology to phase out costly in-person meetings in favor of digital discussions. Video conferencing also represents one of the best methods for connecting remote workers with their on-site counterparts.
With all of these potential benefits, clearly businesses have a powerful incentive to embrace the technology. But every video conferencing solution is unique, and choosing the wrong offering can significantly undermine the technology's benefits.
Recently, The Epoch Times contributor Linda Moore highlighted a few of the most important factors to take into consideration when selecting a video conferencing system.
Doing the math
One key issue, according to Moore, is office size. Most video conferencing systems charge based on the number of licenses needed and the size of the conference calls that must be supported. To maximize value, companies need to select packages that meet all of their requirements, but nothing beyond this point.
This can be a difficult calculation. After all, a company's video conferencing needs will likely change over time. Selecting an undersized solution may create performance issues or impose restrictive limitations, both of which will compromise the value of the organization's video conferencing investment.
Business decision-makers should therefore take the time to thoroughly evaluate their current and future video conferencing requirements. Skipping this step will only cause inefficiencies and worse later on.
Additionally, firms should look for video conferencing options that can scale up or down as needed. Not every option on the market can deliver this level of flexibility, so careful vetting is essential.
Another major consideration is usability. Video conferencing technology is only valuable if it genuinely allows personnel to connect and collaborate with one another effectively. As Moore noted, several features can go a long way in this regard. For example, the ability to screen-share or offer remote access to employees can provide a more in-depth and valuable virtual meeting.
There's also the question of ease of use. The majority of individuals using video conferencing will not be IT professionals, so companies should look for solutions that are easy to launch and utilize. They should also make sure that the tools in question are extremely reliable, minimizing both downtime and user frustration.
By choosing the ideal video conferencing package, companies can take full advantage of this technology and gain a valuable competitive edge in the process.