Good unified communications execution is all about awareness

Knowing the options is half the battle when it comes to effective UC deployment.

The majority of businesses are familiar with unified communications, even if they don't immediately realize it. Any company, for example, that has a VoIP phone that integrates with a computer is utilizing UC. And while the average employee may only need to be familiar with the basic functions and the benefits of UC, upper management, and to some extend even mid-level management, should have a greater understanding of UC strategies. The reason for this is simple: UC plays an integral role in determining how business gets done. 

Teo Technologies aims to raise UC awareness

In theory, unified communications providers should be among the best sources of information that can help management make decisions about how to effectively deploy UC solutions. However, not all UC vendors have succeeded in simplifying the range of options for customers. 

"The market for Unified Communications has become needlessly complicated with cloud first, cloud only, premise only or hybrid only deployable solutions," said Thomas Beck, vice president sales and marketing at Teo Technologies. 

In a bid to expand the company's customer base and improve education among business-decision makers, Teo has announced that Ingram Micro is now a certified distributor of Teo's premise, cloud and hybrid cloud UC solutions. By adding the new channel partner, Teo improves its ability to reach out to growing markets such as small and medium-sized businesses, enterprises and contact centers, all of which can benefit greatly from  advanced UC solutions. 

Awareness of UC trends, such as mobility, is vital for business leaders.Awareness of UC trends, such as mobility, is vital for business leaders.

A time of transition

Business communication technology has undergone vast changes in the past few decades, and especially in the last five years or so. For the most part, this is precipitating growth among communication technology markets; for example, the global UC market it forecast to see a compound annual growth rate of around 16.3 percent between 2014 and 2020, eventually achieving a net worth of approximately $75.81 billion by the end of the decade, according to a recent study by Grand View Research. 

Much of this growth may be driven by a shift in priorities among businesses. Scalable, easy-to-deploy cloud-based UC, for example, will be a huge catalyst for growth in the global UC market. Likewise, as more companies prioritize business mobility in an effort to give their employees more flexibility when working and to enhance productivity, mobile UC solutions may be in high demand. Mobile VoIP, for example, is likely to play a role in the global business VoIP market, which is also projected for significant growth

"No industry will be unaffected by the evolution of communication technology."

This all adds up to the fact that business-decision makers should be preparing to transition into an entirely new business environments. No industry will be unaffected by the evolution of communication technology.

Bring-your-own-device initiatives, cloud migration, wearable technology and the rise of the Internet of Things will all affect business operations in some way. Pinpointing the effects of say, the IoT or the adoption of smartwatches in the enterprise, is not entirely feasible at present.

However, understanding the difference between an on-premises solution (hosted and operated on site with physical hardware) and a cloud-based solution (the same, only via a public or private cloud network), has become a prerequisite for IT decision-makers. Likewise, knowing the basics of mobile UC technology can help a company keep its business communication technology sharper than competitors'.

At the end of the day, employees can't get very much done without their collaboration and communication tools; in many ways, UC has become an indisputable part of any company's foundation. Therefore, the more business leaders know about UC strategy, the more effectively they can compete in difficult markets.