Every company that embraces unified communications naturally hopes to see a significant return on its investment. In the vast majority of cases, these businesses are not disappointed. By combining unified messaging, video conferencing and a variety of other channels into a single solution, UC systems frequently pay for themselves in a year or less.
Yet many companies could do more to improve their UC ROI. Specifically, decision-makers should look for ways to maximize UC-based collaboration among their workforces, as Jabra's Soren Shoennemann recently asserted.
Writing for Techday, Shoennemann argued that optimized collaboration can effectively boost the ROI of a company's UC investment. The technology, he explained, can and should do much more than simply ease communication among employees. Such improvements, while important, represent only a small portion of UC's total potential.
To highlight this notion, Shoennemann cited a recent Frost & Sullivan report detailing companies' UC collaboration efforts. The report noted that one firm was able to leverage this technology and collaboration strategies to improve engineers' product development efforts, drive up sales and customer retention, and increase retention rates. All of these benefits resulted directly in superior investor relationship and more agile, competitive companies.
Clearly, most organizations would love to see this level of improvement from their UC investment. And the fact of the matter is that these end results are within reach for many companies. The problem is that they don't do enough with their UC tools. Instead, firms frequently treat UC as a slight upgrade relative to their previous systems. They use their UC system to increase efficiency and convenience, but don't really push to transform the way employees approach their job responsibilities.
This is a missed opportunity. Just about any company with UC in place could experience the type of benefits highlighted in the Frost & Sullivan report. The only requirement is a dedicated strategy.
For example, company leaders should consider creating diverse productivity teams, with members from various different departments within the broader organization. These teams can be encouraged or required to meet virtually through one or more UC channels on a regular basis, sharing insight and ideas. By experiencing new perspectives and concepts, every department will benefit, becoming more innovative and engaged. These advantages will then extend to the company as a whole.
With a commitment to collaboration, UC can go from quite useful to a downright game-changer.