There is simply no overstating the importance of collaboration within today's businesses. From small startups to large enterprises, collaboration ensures that the company can move forward toward its goals while supporting its own success.
Statistics paint a picture
Although nearly every decision-maker and employee understands the criticality of collaboration, many corporations just aren't sure how to get there. What's more, a brand that operates without effective collaboration can be considerably hampered from reaching its fullest potential, as these statistics gathered by Videonor contributor Nic D'Affnay show:
- Nearly all business executives – 96 percent – have noted that a lack of collaboration and communication is the top reason for enterprise failures.
- Concerns about collaboration aren't unique to the C-suite: Thirty-nine percent of staff members have stated that their company's workforce doesn't collaborate enough.
- Ineffective working habits can also impact a company's ability to retain talent: Between 20 and 30 percent of all employee retention issues stem from an unsupportive company culture that doesn't value communication.
So what can your business do to ensure that it doesn't fall within these statistics? Let's examine a few habits of highly successful and collaborative organizations that your staff can adopt as well:
Communicate goals and follow through
The first step toward a more collaborative organization is communicating the new standard to staff members. Leadership expert Andrew Field noted that when executives define specific organizational roles as well as the communication and collaboration requirements of each position, it can help start the spread of a collaborative culture within the business.
"Every team member should understand their position and what is required from them," Field wrote. "In a collaborative environment, every team member takes responsibility for good outcomes."
What's more, the executive team should lead by example and ensure that they are following the rules they set for the rest of the company. When employees see their supervisors collaborating and effectively communicating, they are sure to follow suit.
Get to know your staff and their strengths
"39% of staff members have stated that their company doesn't collaborate enough."
No matter what type of business you're running, your employees will have to work together on a project or initiative at one point or another. At this pivotal moment, it's helpful to have an understanding of each employee's working style, as well as their individual strengths and weaknesses. Pairing up co-workers will different skills not only helps to bridge any gaps in skill or knowledge, but can also foster a more collaborative environment in which workers support each other.
Provide access to the right tools
Especially within organizations with separate branch offices or remote workers, it's essential that you offer access to technologies that can help ensure employees' ability to collaborate – even when they're not in the same room.
While email and chat are important, VoIP calling and video conferencing tools can be powerful assets for collaboration. One study found that 93 percent of communication is based on non-verbal cues and body language, making video conferencing in particularly key. Many decision-makers have noticed this trend – currently, 54 percent of executives believe video conferencing is the second best option when an in-person meeting isn't possible.
Overall, collaboration can really change the face of a business, enabling decision-makers and staff member to work together for the success of the organization. To find out more about the technological assets that can help support collaboration within your company, contact Teo Technologies today.