As is the case with any blossoming industry, the technology behind unified communications began as a bit one-dimensional, with companies only having a few options to choose from and a small level of potential applications. Now, diversification has been bolstered by the increasing demand experienced on the global scale, and businesses can find a wealth of tools that will be specifically well-suited to their unique objectives and needs.
Unified communications might seem as though it is a one-trick pony, with companies either attaining unification or not, but it is in fact a far more complex line of technologies that can quickly be adjusted, customized and optimized. Business leaders need to ensure that they are taking targeted approaches to deployments, implementation, strategic oversight and long-term management to have the best chances of enjoying the strongest returns on investment possible.
User-centricity is key
InformationWeek recently suggested several ways in which decision-makers can identify and define the types of users that will be leveraging UC for their everyday responsibilities. When it comes to corporate alignment of new investments with internal needs and objectives, few things can compare to the value of diligent internal research and out-of-the-box thinking, as these practices will better-position the company to deter waste and bolster user experiences right from the start.
According to the news provider, business leaders should be working to identify how each department or employee will be interacting with the communications solutions, what they need to progress from the productivity standpoint and how to interconnect the various solutions in place across the organization. The source pointed out that production teams will need more applications and software-based communications tools, whereas administrative workers might be more keen on embedded tools within Voice over Internet Protocol phones.
At the end of the day, each business will have different demands, and putting these unique objectives in the driver's seat can lead to stronger outcomes.
Once the business leader has clearly defined the needs of the business, as well as the ways in which each tool will be provisioned, the next step is to get serious about unification. The whole point of UC is to bring together all of the various communications solutions and technologies into one centralized and efficient framework, and focusing on interoperability and the interaction between each piece of equipment can improve long-term performances.