Are you ready for video conferencing success?

Are you ready for video conferencing success?

There is no denying that unified communications is a more legitimate area of investment for organizations in virtually every industry, with small businesses becoming specifically more engaged in Voice over Internet Protocol and video conferencing strategies. These tools can dramatically reduce the costs of communication and transportation when used properly, while new research indicates that the market for these solutions is quickly expanding. 

Infonetics Research recently released a new report on Enterprise Telepresence and Video Conferencing Equipment for the second quarter of this year, finding that the market grew 5 percent compared to the first quarter to $752 million in total sales. 

"Demand for videoconferencing capabilities remains strong as evidenced by the growth in endpoint shipments, but there are several shifts in the market that keep down revenue growth, from high-cost to low-cost hardware endpoints, from hardware to software, and from infrastructure to services," Matthias Machowinski, Infonetics Research directing analyst, affirmed. 

Now, surprisingly, PBX-related video conferencing investments were up 29 percent compared to the second quarter of 2013, and the researchers pointed out that this segment is leading all others in the speed of growth. Furthermore, Infonetics Research pointed out that endpoint equipment was driven by the accelerated growth in software, with shipments of the former expanding at 66 percent between the second quarter of 2013 and 2014. 

Small business owners who do not recognize the power of these solutions, and subsequently do not embrace the investments in real-time, are likely to lose some ground on the competition, as all signs point to these technologies becoming ubiquitous in the near future. With a reliable provider of UC solutions at hand, the opportunities to excel in the collaboration arena are relatively boundless.