3 lessons for small business video conferencing users

3 lessons for small business video conferencing users

The video conferencing technology circulating throughout the public and private sectors today has had a profound impact on the ways in which businesses communicate both internally and externally. No longer do firms have to simply pay high costs for travel to connect employees with other staff members and clientele who might be headquartered in other nations or regions of the United States. 

While these solutions have become highly intuitive in more recent years, with individuals being able to connect at the push of a button, there are still a few matters all small business owners should keep in mind before deploying video conferencing in their workplaces. 

1. Allowed locations
Video conferencing's greatest capability is the seamless connection of two parties in a relatively realistic environment regardless of each individual's location, but this can also lead to problems in management. Business leaders should have policies in place to govern the uses of video conferencing tools, especially when they are being used to communicate with clientele, as having a meeting through these mediums might be risky when an employee is at home. 

Remember, writing the policies only represents half of the battle, as these rules will need to be clearly and consistently communicated to staff members, ensuring that everyone is on the same page at all times. 

2. Quality counts
Again, the relative ubiquity of these solutions has made it somewhat difficult to maintain attention to detail when provisioning the technologies, but small business owners should ensure that they are taking these matters seriously. Quality and other characteristics of vendors will vary, and finding the one that most closely aligns with the entrepreneur's price point, needs and objectives often represents the first step toward solid returns on investment. 

Additionally, keeping the future in mind will be critical to reducing the financial risks associated with obsolescence down the road. 

3. Get employee buy-in
One of the more important aspects of general UC management is evaluating the sentiments of employees who are using the equipment and services in place, as a lack of staff buy-in and involvement can lead to poor returns on investment. When working through the provisioning process for video conferencing solutions, always look to employees for input to understand their preferences and perceptions of ideal performance. 

Considering how actively employees are already bringing new devices into the office, entrepreneurs should view their workforce as a resource for technology selection needs.