3 biggest costs of poor business communications

A significant amount of communications waste comes from meetings.

Communication is essential to any business. Clear connections must be made with clients, employees, partners and company leaders. It's important for organizations to provide comprehensive solutions and enforce communication policies across the board. Without the right tools and regulations, companies won't be able to run effectively. Let's take a closer look at the costs that come from poor business communications:

1. Monetary waste as a result of ineffective communication

Businesses invest a considerable amount of money into technology initiatives, but it's wasted when tools aren't used appropriately. A survey of 400 companies with 100,000 employees found that each organization lost an average of $62.4 million per year due to inadequate communication to and between employees, the Society for Human Resource Management reported. For smaller companies of 100 employees, the loss averages to $420,000 per year.

These are high costs to pay for communication errors. Professionals must be able to communicate effectively with superiors, subordinates and peers, but this will only happen if given the right training and tools. With a unified communications solution, organizations have a trove of options to use when sharing information.

Productivity reportProductivity waste comes as a result of using the wrong communication tool.

2. Productivity loss from inefficient use

As more options are added to UC solutions, employees might have a more difficult time communicating without established guidelines. According to CIO Insight, inefficiencies cost an average of $11,000 per employee. A lot of productivity loss comes as a result of spending time using the wrong communication tool for tasks. Employees typically spend 95 minutes on calls and 80 minutes reading and answering emails. There could be a more effective way to connect or use current communication tools.

Tools must augment employee capabilities and enable them to do their job more effectively. However, the average working professional experiences 54 interruptions a day and checks his or her email 36 times per hour, The Brief Lab reported. Overall, only 35 percent of the day is actually spent on his or her primary job, leading to massive productivity loss as a result of meetings and other interruptions. UC can streamline these notifications through one portal, making them easier to manage. Messages can also be sent out via video conferencing or messaging tools to reduce the number of  meetings.

"Poor communication will create gaps in clarity and cause issues when implementing organization efforts."

3. Disconnect between strategy and execution

Communication is a main piece to executing business strategies effectively and making projects succeed. However, poor communication will create gaps in clarity and cause issues when implementing organization efforts. Connection breakdowns occur when there's misalignment among parties, inconsistent messages and longwinded presentations. These factors lead to confusion and ultimately impact a project's future.

By keeping communication clear and concise, organizations can cut their meetings in half, keep employees engaged, align the organization and achieve critical initiatives. The Houston Chronicle noted that a highly communicative and collaborative work environment will also have positive impacts on employee morale and productivity. Minimizing dull presentations and providing detailed instructions will help staff value projects and be more involved.

Put communication as a top priority

Every business relies on communication tools and skills to effectively convey messages and execute initiatives appropriately. However, if organizations and staff members aren't following best practices or using the right tools, it could be a great detriment to company operations. The Business Journals contributor Tom Salonek noted that continual communication is essential to acknowledge projects, challenges and victories, and should be made a priority. Leaders shouldn't shy away from difficult conversations and must convey information in a way that aligns with the audience.

Organizations should also encourage feedback from all levels to ensure that all voices are given an equal opportunity. The cycles can help identify areas that need improvement and guide decisions when choosing how to address issues. Leaders must make it clear that while not every idea will be followed through, each one will be weighed carefully and could lead to new solutions.

Communication is a high priority for serving customer and employee needs. Bad communication can cost money and waste time. Organizations should leverage UC solutions to address a variety of communication needs and cut down on interruptions. For more information about how UC can help improve communications efforts within your business, contact Teo Technologies today.